Advisors Axle Davids Toronto, ON Axle advises Jack.org on strategy, naming, messaging and design. Axle and his firm Distility led the renaming and rebranding of the Jack Project into today’s Jack.org brand. He also moonlights as DJ at select Jack.org events. Jack.org Supporters Take Note: $5,000 from every Distility brand workshop sold to a Jack.org supporter will be donated to Jack.org. When teams need to distill their ideas into winning brand identities, messages and designs, they call on Axle, Canada’s leading brand strategy facilitator. Axle helps teams smoothly distill their strongest insights and instincts into a winning brand or business strategy. Thanks to his patented team decision making software, these are the only workshops in the world to get strategy 100% done in 1 day. Workshop clients include AT&T, RBC, Ericsson, Life Technologies, Jack.org, Humber College and Blue Mountain Resorts. Prior to inventing his workshops, Axle was the creative director for more than 150 digital marketing projects for brands like Lands’ End, Cosmopolitan, Disney and Apple.