Insights and Data

Young people across the country have been dealing with rising levels of mental health challenges for over a decade. While significant progress has been made in raising awareness and destigmatizing mental health conversations, critical barriers to support and systemic issues continue to impact their mental well-being.

To make meaningful change, we need to understand both the challenges youth face and the factors that contribute to positive outcomes.

ACCESSING SUPPORT

Accessing support —whether it’s from a community member or mental health professional — is essential to preventing mental health struggle from turning into distress or crisis. While many young people recognize the importance of seeking help, significant barriers still prevent them from doing so. Jack.org’s programs equip young people with the knowledge and skills to recognize signs of mental health struggle, to provide peer-to-peer support, and to seek professional help when it’s needed.

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CURRENT CHALLENGES

Young people recognize the value of seeking support, but still struggle to ask for help.

Youth in our Talks program recognize the importance of taking action when struggling with their mental health. Just over half (51%) turn to someone with similar experiences seeking support, and 60% make personal changes in their lives to improve their well-being.

However, despite this awareness, many still struggle to ask for help. Before completing the Be There Certificate, only 57% of users felt comfortable reaching out for help when struggling with their mental health. Even more concerning, one in five young people (21%) would not seek help from anyone if they’re struggling with their mental health.

These findings highlight the ongoing need to break down barriers, such as stigma, accessibility, and cultural relevance, to ensure young people can receive the support they need.

21%
would not seek help from anyone if they’re struggling with their mental health.

THE ROLE OF PEER SUPPORT

When young people do reach out, it’s often to those closest to them, not a professional

Young people in our Talks program are most likely to seek help from the people they trust most — their friends (66%) and parents/guardians (52%) — before professionals like mental health specialists (42%) or doctors (35%). To support more young people, there is a need to provide young people, parents, and educators with mental health literacy and support skills.

66%
of young people would seek support from a friend first

OPPORTUNITIES FOR SKILL BUILDING

Young people are interested in supporting one another, but need the education and skills to do so safely

  • 53% of youth who take the Be There Certificate say they are interested in mental health generally and want to continue to learn more
  • 51% want to be prepared to support someone in the future, if necessary.
51%
of young people want to be prepared to support someone in the future

EQUIPPING YOUTH WITH SKILLS AND TOOLS

Considering that youth are often key supporters of one another, there is a potentially transformative opportunity to create more peer-to-peer networks that provide non-urgent support and help youth seek appropriate professional care when needed.

Youth mental health in Canada has been in decline for over a decade. More young people than ever before are living with depression, anxiety, and a sense of helplessness.

1m
Jack.org has supported over 1 million people.
$50
1.2 million young people have unmet mental health needs
Young person looking at phone while lying down

How does Jack.org empower youth to provide support?

Fill gaps in young people’s knowledge about mental health to allow them to provide meaningful support.

Only 26% of users felt confident creating a safe environment for others before completing the Be There Certificate.

Just 26% felt equipped to offer practical support to a peer, highlighting a key area where more resources are needed.

26%
of users felt confident creating a safe environment for others before completing the Be There Certificate.

To strengthen youth support networks, we need to provide training and resources.

Over 19,000 Canadians were trained to informally support peers struggling with their mental health through the Be There Certificate. 

Six months after completion, 72% of participants had supported someone who was struggling. Of those, 86% used the skills and knowledge they learned from the Be There Certificate to support their peers.

86%
used the skills and knowledge they learned from the Be There Certificate to support their peers.

Use the power of youth stories to build community and combat stigma

Contact-based education through stories from youth with lived experience is a powerful way to combat stigma. In 2024, 31,119 people across Canada engaged in mental health literacy education with Jack.org. 

Trained youth shared their stories 286 times through Jack Talks. These conversations, informed by lived experiences, help in creating authenticity and break barriers. 

In 2024, 2220 youth led mental health promotion initiatives in their communities through Jack Chapters.

286
trained youth shared their stories through Jack Talks

YOUTH MENTAL HEALTH PRIORITIES - A NATIONAL PICTURE

In collaboration with Mental Health Research Canada, we collected additional data to better understand how young people across Canada perceive mental health, recognize signs of poor mental health, and identify key priorities for improving mental health support. The findings reflect insights from 414 youth aged 16-24 across Canada.

We found that while three in four youth in Canada feel confident recognizing signs of poor mental health in themselves, their confidence remains significantly lower than older Canadians (78% compared to 86% for ages 35-54 and 89% for those 55+).

When youth were asked about the factors that would improve mental health support:

49%
identified increased availability of services as pivotal
44%
emphasized mental health awareness and stigma reduction
28%
saw peer-support programs as a top priority

Two peoplke waving, close up shot, indoors
Group activity among young people
Two jack talks speakers presenting to a room
76%
of youth emphasize the importance of raising awareness about mental health
71%
believe reducing stigma is essential.
71%
youth highlighted the need for dedicated safe spaces for discussing mental health.

This reinforces the need for mental health education, peer-led programs, and contact-based storytelling to normalize mental health conversations and to develop networks of understanding and support between young people.

(Note: The data representation and analysis was done by MHRC)

Emerging impacts of social media

In 2024, Jack.org partnered with MHRC to survey 414 youth aged 16-24 on their social media use and its emerging impacts on their mental health.

Social media use among youth

Social media has become an integral part of daily life for most young people in Canada.

65%
Two-thirds (65%) of youth reported spending 1 to 4 hours per day on platforms like Snapchat, Instagram, and TikTok.
21%
21% of youth reported spending more than 4 hours a day on social media.
4%
of youth reported not using social media at all.    

Most popular social media platforms

Which platforms are young people using the most?
Close up of hands looking at a phone

Instagram

Instagram was the most widely used platform among young people in Canada, with 82% of youth reporting engaging with it.

Young adult holding a phone in a field

Snapchat

Only 4% of youth reported not using social media at all.

Social Media Literacy

TikTok

53% of youth reported using TikTok

Purpose of using social media

What are youth using social media for?
Social Media icons pop up

The majority (71%) of youth reported using social media to scroll through feeds.

Impact of social media on youth mental health

While social media provides opportunities for connection, it also presents challenges for youth mental health. 

Social media comparison

A third of youth (35%) reported often or always comparing themselves to others on social media and a fifth (19%) encountered bullying or harassment. This was higher than the general population (30% and 11% respectively).

Young women were more likely to report comparing themselves to others on social media than young men (35% vs. 19%) and found these comparisons to be more stressful (52% vs. 23%)

35%
reported often or always comparing themselves to others on social media

Stressful aspects of social media use

When asked to rate how stressful different aspects of social media use were, youth reported the following:

  •  Comparison to others (55% vs. 36% of the general population)
  • Pressure to maintain a certain image (51% vs. 31%)
  • Fear of missing out (42% vs. 31%)
  • Negative comments or cyberbullying (36% vs. 30%).
55%
Comparison to others (55% vs. 36% of the general population)

Steps to take to support youth

Two speakers wearing jack.org merch with microphones

Explore mental health presentations that normalize conversation, teach mental health essentials, and spread awareness about resources.

Jack Talks

Bethere Background 3 participants posing

Learn how to safely support someone going through a mental health struggle with our free, interactive learning resources.

Be There Certificate