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ANNOUNCING: Our new campaign with Ontario Power Generation is now live!
ANNOUNCING: Our new campaign with Ontario Power Generation is now live!

ANNOUNCING: Our new campaign with Ontario Power Generation is now live!

We're working together to get Be There in the hands of more young people. 
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August 17th, 2020 - We’re so excited to share that, as of today, and Ontario Power Generation (OPG) have officially launched our campaign to raise awareness for Be There! The campaign will help Be There reach more young people across Ontario, including those in Indigenous, rural and francophone communities. 
The campaign went live today on YouTube, Facebook and Instagram, and will focus on promoting Be There during important dates for young people when it comes to their mental health (think back-to-school and World Mental Health Day). The campaign will also kick off on Spotify and Snapchat in September.
“To break down stigma associated with mental health, we need to be able to talk about mental illness with compassion, care and confidence.’s ground-breaking platform provides real-world tools for starting conversations about mental health,” said Ken Hartwick, OPG’s President and CEO. “Recognizing the need for mental health education and support within and beyond the workplace, OPG is proud to amplify’s efforts to make practical, accessible resources available to youth, who in turn can share them with their networks of families and friends.”
“Young people continue to face isolation, disruption to regular mental health supports, and increased levels of anxiety,” said Jesse Hayman, Vice President, “With back-to-school just a few weeks away, the need for young people to have mental health resources available to provide support is crucial. Our partnership with OPG will allow us to reach more young people and ensure they have the mental health support they need, and we are grateful for the opportunity to do that together.”

Be There is our top-of-the-line mental health resource that teaches young people how to support themselves and each other through any mental health struggle. Since launching in May 2019, Be There has been used by over 300,000 people across Canada, and received two Webby Awards naming it the Top Health Website in the world. Together with OPG, our hope is to empower even more young people across Ontario to be there for themselves and each other, particularly during these unprecedented times. 
For more information, and to brush up on your own be there skills, visit
About Ontario Power Generation:

This partnership is the latest initiative by OPG to help fellow Ontarians during the COVID-19 crisis. To date, the company has donated more than 1.1 million articles of personal protective equipment to help frontline health-care workers and more than $1 million to individual communities and groups supporting food vulnerable residents across the province. OPG has also signed on to support WellCan, a free collection of digital mental health resources to help Canadians. Learn more about OPG’s COVID-19 efforts.